Our experts are not constrained to one domain. At The Workshop, our dedication to research and collaboration allows us to design user-driven products for a variety of demographics and uses.
We design
games
software
characters
websites
apps
success
for different types of clients and users.
We Design Games
We have experts who specialise in character design and animation, as well as gamification principles and illustration. This makes our games studio one of the most well-rounded and highly qualified teams in the casino gaming industry.
As a result, we deliver games that are innovative as well as entertaining. We bring characters to life with compelling personalities and background stories, and our games are full of Easter eggs and bonus rounds that delight players.
We Design Websites
Our UX and UI experts work closely with our clients, strategists and business intelligence analysts to design experiences that are intuitive and that help our end users to complete any task at hand.
Our design process is iterative. We learn from our insights into user behavior so that we can continuously help our clients improve their engagement and conversion rates, helping us to deliver success.
We Design Software
Our designers are experts at observing and interviewing our clients in order to understand how they work. With this information, we can design software solutions that will help increase efficiency, communication and success.
What makes our software solutions stand out is that they are created through close collaboration with the people who will use them. In this way, we can identify the unique needs of our clients and deliver solutions that are catered for them.
We Design Success
We strongly believe that the design process can only be successful if we include different expertise in the process. We work closely with all other teams inside and outside of the organisation when we deliver any project.
Our clients benefit from the one-on-one attention we give them when approaching a new design project. They learn from us as much as we learn from them, and together we deliver products that help all parties succeed.
Our Design Principles
We base decisions around our core design principles. It helps streamline design delivery and keeps us on track when we need to choose the right path or make a decision.
Simple
Our products should always feel familiar, allowing the user to get straight to the point. We prioritise clean design, including only what is absolutely necessary.
Smart
We put the user first by taking time to understand what they need. Every decision we make is backed by data, research, and experience. We’re always asking: “Is there a better way?”
Fun
Everything we design, from the graphics to the tone, should be bright and friendly. We add little moments of magic to keep users engaged and entertained, but never compromising on usability.
Our Design Process
Our 4Ds process was built upon the tradition of Design Thinking methodologies, and adapted specifically for our needs.
Throughout these four phases of the process, we dive deep into the problem or opportunity we are trying to solve, and challenge ourselves to think creatively about possible solutions.
Discover
- Research
- Understand
- Brainstorm
Define
- Analyse
- Narrow Focus
- Make Decisions
Design
- Sketch
- Iterate
- Finalise
Deliver
- Present
- Build
- Launch
Everyone is a designer.
At The Workshop, we believe that everyone is a designer (but only designers know it). This is why our process is a collaborative approach with people from different disciplines and backgrounds. Gathering perspectives from all different areas of expertise allows us to achieve innovative solutions that everyone is proud of.
